Rolls-Royce doubling Bespoke team to create more custom cars [w/video]

ROLLS-ROYCE EXPANDS BESPOKE OPERATION DUE TO GROWING DEMAND

10.08.2011

Rolls-Royce Motor Cars is expanding its Bespoke operation due to growing customer demand for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars.

The Bespoke operation, based at the Home of Rolls-Royce Motor Cars at Goodwood in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011. It will bring the number of Bespoke experts throughout the business to over 50.

This year, Rolls-Royce has seen a significant increase in customer demand for personalised bespoke features, transforming the brand's super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner's fingerprints. In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions. Operational support functions will also expand in various areas including product marketing and sales.

Bespoke operations are not limited to design and development of automotive parts. Bespoke allows Rolls-Royce customers the luxury of commissioning motor cars to suit their personal lifestyles. Examples are as versatile and unique as picnic sets that are colour-matched to a car's interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner's favourite belongings.

"The ability to bespoke one's vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today", explained Member of the Board and Director, Sales and Marketing, Jolyon Nash.

To see an example of an exceptional Bespoke car, please visit our website www.21stCenturyLegends.com and be inspired by the story of "The Man Who Became a Paint".

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Rolls-Royce once again proves its Bespoke department knows no bounds

Since its inception, Rolls-Royce has made a living making its customers feel very, very special. Given the average net worth of its buyers and the custom-tailored nature of their vehicles, this sort of approach makes good business sense. That said, some customers are clearly more special than others. Michael Fux, a businessman and philanthropist who commissioned the unusual purple Phantom Drophead Coupe seen here, is clearly one of the latter.

Fux is one of Rolls' very best customers, and he's also known for being one of its most outlandish, perpetually giving Goodwood's Bespoke department specialists a workout. Rolls has debuted one-off Fux cars during past Monterey weeks, and this year, they've teamed up again to reveal this striking purple and white Phantom. While the visuals that Fux pushed for certainly won't be to everyone tastes (we're more accustomed to seeing these sort of aesthetic choices among aftermarket firms like Mansory), there's no denying the quality of the workmanship, from the matching purple roof to the customized engraved sill plates and relentlessly white leather interior. And Fux isn't the only Rolls buyer whose tastes require an increasing degree of personalization – earlier this month, the automaker announced plans to double the size of its Bespoke operations to keep up with demand.

Fux's custom Rolls-Royce commissions have never been known for their subtlety. In the past, he's ordered a screaming yellow Phantom Convertible (shown in Pebble in 2008), as well as a candy red Drophead that featured Rolls' first-ever black-and-red carbon fiber inserts. That car was such a test for the English automaker's bespoke team that they not only named the paint for Fux (and guaranteed its exclusivity), they produced a 2010 video about it that you can watch after the jump.

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