Rolls-Royce celebrates Year of the Dragon with special Phantom line

ROLLS-ROYCE PRESENTS EXCLUSIVE YEAR OF THE DRAGON COLLECTION
Goodwood, 17th August 2011

Rolls-Royce Motor Cars proudly presents the Year of the Dragon Collection, a commemorative offering in preparation for this festive celebration. Inspired by the legendary creature that is revered in China, the Year of the Dragon Collection has been created to celebrate the ultimate symbol of power, prosperity and good fortune. Designed at the Home of Rolls-Royce by the Bespoke team, this exclusive collection features a suite of unique detailing and design, which includes:

Dragon Coachline

On first glimpse of the car, a prominent feature is the twin coachline with a dragon, in gold colour, hand-painted to the side of each Phantom or Phantom Extended Wheelbase. In order to achieve perfect symmetry and balance, the dragon will always look forward. The hand-painted dragon coachline is inspired by the Forbidden City in Beijing and provides distinctive finishing touches to the car's exterior.

Dragon Headrest Embroidery

The dragon also appears on the leather of every headrest, carefully hand-embroidered using a combination of four thread colours: Tan, Golden Sand, Black and White. The colours are designed to complement a palette of recommended leather colour options and the design can be finished with an additional seat piping feature.

Dragon Phantom Passenger Panel Inlay

A dragon inlay will be hand-laid to the passenger panel of every car in this unique collection. The Phantom model name is also applied in gold, the two features match together perfectly.

Embroidered Cushions with R-R Logo and Piping

The interior promises two hand-stitched cushions for the rear passengers, specified with embroidered double R-R logos and piping to carefully accentuate the chosen interior.

Illuminated Treadplates

The four door sills feature exclusive illuminated treadplates with 'Year of the Dragon 2012' highlighted in LED lighting.

A Celebratory Marquetry Selection

Designed at the Home of Rolls-Royce, the Year of the Dragon Collection offers a choice of either modern or traditional marquetry to match the customer's veneer choice which - as a reflection of the Woodshop's craftsmanship and attention to detail - is laser-cut and then hand-assembled into position in the veneer.

"At Rolls-Royce Motor Cars we delight in bringing new, exclusive designs to our customers", said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. "The Bespoke team elegantly captures the imagination with this Year of the Dragon Collection, celebrating the turning of a New Year of prosperity and good fortune with this unique creative offering."

"The Bespoke team is privileged to commemorate the Chinese Year of the Dragon with this exciting Collection," said Thomas G. Jefferson, Bespoke Sales Manager, Rolls-Royce Motor Cars. "This limited edition car embodies the synergy of craftsmanship, creativity and culture in a manner that is uniquely Rolls-Royce."

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Rolls-Royce Spirit of Ecstasy celebrates 100

Rolls-Royce Motor Cars - inspired by the Spirit of Ecstasy in 2011

Rolls-Royce Motor Cars is celebrating one hundred years of the Spirit of Ecstasy, the famous flying lady mascot that inspires owners, enthusiasts and those working for the world's pinnacle luxury brand.

04.01.2011
To mark a year of celebration, every Ghost and Phantom produced at the home of Rolls-Royce in Goodwood will bear a Spirit of Ecstasy with the inscription Spirit of Ecstasy Centenary – 2011. This will be etched into the base of each statuette, in a specially selected font ITC Willow.

A number of events have also been planned to mark this special year. On 6 February – the date on which Charles Sykes' Spirit of Ecstasy design was first registered – Rolls-Royce Motor Cars will host a drive through central London. One hundred contemporary and historic Rolls-Royce cars will make their way through the capital's streets taking in key landmarks en route, such as Berkeley Square and Conduit Street, the current and original homes of Rolls-Royce in London.

"The Spirit of Ecstasy is perhaps the most famous automotive icon, gracefully adorning the prow of Rolls-Royce models past and present," said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. "She was an inspiration for the founding fathers of our great company, as well as for owners and enthusiasts through the generations. Today her image continues to inspire and drive those of us who are fortunate enough to work for this unique brand, making the world's most exclusive and desirable cars."

Rolls-Royce Motor Cars will reveal details of further Spirit of Ecstasy inspired initiatives and events throughout her centenary year.

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