At the recent Geneva Motor Show, a source within Mini revealed to Autoblog that the automaker will be bringing a new concept, dubbed "Goodwood," to the Shanghai Motor Show next month.
The Goodwood concept is a fully plushified, hand-wrought hatchback updo that pays hommage to not only the current Rolls-Royce headquarters on the Goodwood estate (hey, it's all in the BMW Group family), but also to the Rolls-Royce/Bentley glory years of bespoke treatments by the in-house Mulliner Park Ward department. Consider it a high-margin fluff job for present-day good-taste barometer nations like China, Russia, India, Abu Dhabi and Switzerland.
Coachbuilder Park Ward of London became a wholly owned part of Rolls-Royce/Bentley in 1939, while H.J. Mulliner & Co. was absorbed in 1961. Together these workers melded into one under the legendary Mulliner Park Ward bespoke umbrella. In 1998 when Rolls-Royce and Bentley were hewn asunder, Mulliner was eventually reconstituted under the Bentley brand as its bespoke group, while Park Ward lasted until 2002 at the end of the limited-run Rolls-Royce Park Ward extended-wheelbase model.
We're eager to get our hands on the official images and details sometime before the Wee Roller's debut next month. Should be rich.
[Image: Drew Phillips/AOL]Filed under: Concept Cars, China, Hatchback, Mini, Rolls-Royce, UK, Specialty, Shanghai Motor Show, Design/Style, LuxuryTags: 2011 shanghai, concept, goodwood, mini, shanghai 2011, shanghai motor show