Hyderabad, Dec 5 (UNI) 
TVS Motor Company launched its premium executive deluxe motorcycle TVS Phoenix 125cc here today.
Dubbed by the company to be one of the most feature-filled products to roll off its line, TVS phoenix 125 is targeted at consumers who aspire to upgrade from just commuting to those who crave for a spirited ride experience without compromising on mileage, TVS Motor Company Regional Manager (sales) S Arun Kumar told reporters at a press conference after the launch.
He said TVS Phoenix was loaded with premium features and backed by an all new, highly refined 125cc EcoThrust engine, that provides excellent pickup with best in class fuel efficiency.
The bike promises to be a seamless combination of premium style and comfort with unique, first of its kind features in its segment.
Mr Kumar said 'we have developed an all new engine for this motorcycle. It complements several unique features to ensure 'premium ride quality'. This launch will increase our market share in the segment, he said, adding we are now present in the economy, executive and premium segements of the motorcycle market.
--UNI
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