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Friday, June 17, 2011

Chrysler Asks Fan to Show Their Most Insanely Tuned Mopars in the Mopar Top Eliminator Competition

Mopar Top Eliminator winner, 2007

For the fifth year, Chrysler’s Mopar division is challenging owners of Chryslers, Dodges, and Plymouths of all vintages to produce highly modified masterpieces for its Top Eliminator competition. While “Top Eliminator” sounds like it could be a new, testosterone-laden trim level for the Grand Caravan, it’s actually a serious contest for the company: The most spectacular entries will be taken to Vegas in the fall, where they will be featured on the Mopar stand at the annual SEMA show. After that, one winner will be picked at each of three events by panel of Mopar representatives. The first gathering is coming up soon—on June 4th and 5th—at the 27th-annual “Midwest Mopars in the Park,” in Farmington, Minnesota. The next winner will be chosen at the Carlisle Chrysler Nationals in Carlisle, Pennsylvania, taking place from June 8th to the 10th. And the last one will be selected among the many Mopars that will be rumbling through Royal Oak, Michigan on August 20th during the Woodward Dream Cruise.

Past winners have mostly been muscle cars, including a 1970 Challenger, a 1968 Dodge Coronet, a 1970 Plymouth Super Bee, a 1971 Plymouth GTX, as well as a 2006 Dodge Charger SRT-8. Sadly, no Grand Caravan has been crowned Top Eliminator, though we think a turbocharged, stick-shifted Caravan from the 80s would win over the hearts and minds of any true fans of Mopar muscle.

Chrysler’s sponsorship of this program is no surprise, considering the important role that Chrysler’s storied aftermarket division now plays in the marketing of Chrysler’s new cars. Mopar has been very busy lately, making nifty add-ons for Challengers, an awesome pickup-truck conversion for the Jeep Wrangler, and a go-anywhere pack for Ram trucks. As we reported a few weeks ago, Mopar is giving customers of its 2012 Chrysler 300 a choice of no fewer than eight grille options and six accessory wheel and tire packages.

Top Eliminator is the sort of program we love, encouraging real passion for automotive ownership and personalization. Kudos to Mopar for shining the spotlight on its most creative and loyal customers. Check back this fall to see the winning vehicles.

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