Volkswagen is going green with the color blue with its new Think Blue environmental-consciousness initiative, which plays off the brand’s successful “Think Small” Beetle ads from the 1960s and is intended to educate the masses about eco-friendly practices that can be applied in daily life.
VW itself is getting in on the blue thinking: The company’s new Chattanooga, Tennessee, plant has just been LEED certified. The designation stands for Leadership in Energy and Environmental Design and is bestowed on facilities demonstrating notable environmental sensitivity in design and construction. Volkswagen’s Chattanooga facility utilizes LED lighting and efficient wall insulation, as well as a rainwater-collection system that feeds gray-water applications when possible.
VW also set up a Think Blue website, which features a blog with Think Blue news, a TDI Toolbox where drivers can find diesel fuel stations and calculate their fuel savings, and a fuel-efficiency challenge in which owners can compete for top mpg honors.Tags: advertising, Think Blue, Volkswagen |